Laithwaites
Various Projects
Here is a selection of direct mail resources for the mail order wine company Laithwaites. This includes catalogues, personalised mailing and promotional inserts which use a variety of different printing techniques.
The pages below use a bold navigation as well as styled photography. Ensuring that it hangs together and stands out as a feature section the catalogue.
Retouching
The brief for this shot was to produce the feel and illusion that the product is in New Zealand, captivating the feel of a summer outdoor lifestyle. The client requested that we use a background image and drop the product in, to give this feel, keeping photography costs down.
Layouts
The shot was successfully placed into the layout with the live page elements creating a strong image lead spread that fulfilled the briefs image requirements.